AZVAs Podcast Episode 2: March 2010

  • Wednesday, March 10, 2010 at 10:28 am //
  • By: ktcosmos //
  • Category: AZVAs Podcast

Here’Podcasts your quick link to the March 2010 AZVAs Podcast: [Listen Now!]

This month on the podcast we’re featuring Tara Fort’s interview with Robin Binkley of Best Year Yet (see Robin’s picture below, right).

(By the way, we’re also on iTunes in the podcast directory. If you review the podcast on iTunes,  you’ll be entered into this month’s drawing. Here’s that link:

http://itunes.apple.com/us/podcast/blog-looseends-net/id355550315

Robin’s background in business has led her to supporting leaders and teams in the development of their life and business plans. She has been coaching and consulting for over 17 years and is a licensed Best Year Yet® Partner. Robin’s experience from working for Fortune 500 Corporations to owning her own business provides unique insight to her clients. Her extensive strategic planning and project management skills help clients track their progress and produce the results they have always wanted. She is known as a passionate leader, committed to helping others live their lives to their fullest potential.

Robin-Binkley

What else you’ll discover in this month’s episode:

  • How to create an annual theme to inspire your daily life
  • Special, TIME-SENSITIVE Free offer for SEO consultation from Brian Talbot of TaskCrate (see last month’s podcast for more on Brian)
  • When to use Handbrake, a tool  for those who work with video content and YouTube
  • Your invitation to AZVAs VAC at Paradise Bakery at Phoenix Biltmore Fashion Park. See Details and RSVP here!
  • How to win a free Starbucks during Summit (HINT: it involves commenting on the show here,  or on the AZVAs FaceBook page or leaving a review of the podcast over on iTunes)!

Want to be interviewed by AZVAs, or sponsor an upcoming month of AZVAs newslsetter & podcast? It’s a way to reach our group of Virtual Assistants who live and work in the Southwestern United States. Click here to retrieve the details.

To receive notices when new podcasts are released, email ktcosmos@LooseEnds.net

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My 2010 Theme: “Fit”

Fantastic Facebook Fanpages
No resolutions for me this year.

Nope, I’m keeping it simple by choosing a theme, which is the word “fit.”

When deciding whether or not I will do something, I just ask myself, “Is this a good fit?” or “Will this help me be or stay fit?”

It’s such a good choice for me and is working so well in my daily decision making, that it might end up being my theme for the entire decade.

A lot of colleagues are finding VA Classroom to be a good fit for their professional training goals. Check them out by clicking on the banner at right.

So, now, I’m off for my hike with Chester dog.

Hope whatever you do today is a good fit for you.



AZVAs Podcast Episode 1

AZVAs_lg_badgeAZVAs Podcast launches today!
You can listen while you work, during your work out, or it’s perfect for your afternoon virtual commute, or whenever you want to tune in! Put it in your iPod so you can take it with you!

Subscribe to AZVAs podcast by emailing ktcosmos@LooseEnds.net.

The flavor is decidedly VAC (”Virtual Assistant Connection”) with some extra spice: you can listen in on Tara and Katie discussing industry news and chatting with compelling guests.

Here’s the link to listen to the February 2010 Podcast: AZVAs-2_9_10_2

What we’re talking about this month:

  1. Announcements of AZVAs classes and other upcoming events
  2. Tips for VAs: DropBox and Google Docs
  3. brian-talbot-profileLively discussions and interviews: this month, we’ve got:
    • a) Tara and Katie discuss the inception of the AZVAs podcast
    • Tara’s interview with *Brian Talbot, CEO and Co-Owner of Task Crate. (see Brian at right)
  4. Listener Polls & Contest (To participate, leave your comments following the show on the “wall or discussion tab over at the AZVAs FaceBook fan page. Get an extra chance to be entered by “fanning” the fan page! Deadline to enter: March 1, 2010
  5. Sneak Peek at next month’s episode

Interested in being interviewed or sponsoring a future episode (or know someone else who might)?  Contact  Tara Fort (tara@Versatility4u.com) or Katie Baird (ktcosmos@LooseEnds.net).

*Brian Talbot is the Co-Owner/SEO Consultant at Task Crate, LLC. Task Crate was founded in 2008 by his wife and partner Jennifer Talbot. Jennifer started the business as a virtual assistant and quickly found a niche in web and blog design. Brian was over her shoulder on several of the beginning design projects offering SEO advice and has since decided to join Task Crate full-time as an SEO Consultant. Brian started working on web sites in 2007. From  2002-2006 Brian played a key role in taking TickCo.com from $7-million to $35-million in sales annually, and driving 40-50% growth year-over-year and 90% of all sales. His knowledge and action regarding SEO and TickCo’s search engine rankings were the key factor leading to a Kleiner Perkins/Oak Investments-backed venture into the secondary ticket market and at the forefront of TickCo’s purchase by the $300-million RazorGator, Inc in December of 2006. Brian has spent nearly 7 years driving game-changing results in one of the Internet’s toughest niches and now he’s available to drive business for others as an independent SEO Consultant.
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Living in a Style Vacuum

lifeofvaicon.jpgI’ve been working from home as a Virtual Assistant for more than 13 years now.

Early on, I attended a lot of in-person networking events and met often with clients. Now I rarely meet anyone I work or collaborate with in person, so the thought of heading to my industry’s annual event (BTW, I am talking about the International Virtual Assistants Association hallmark event, the **Annual Live Summit—see the link at right) the last time I attended was 9 years ago!) has me quaking in my Danskos.

Working from home has numerous benefits, and I’m a lucky woman to be able to have made it work. There’s one serious downside.

Between working invisibly and having racked more mileage on my grandma odometer than on the trail or treadmill over those years of self-employment,  a peek in the mirror reveals an unacceptable weight gain and an atrophied sense of personal style.

I’m going to start watching “What Not To Wear” to prepare to go out in public again. Meanwhile, if you, too,  are feeling a tad devolved in the fashion department, let’s talk!

*There are just a few more days (through January 31, 2010) to take advantage of the great member discount rates for the IVAA Summit. Hope to see you there!

Speaking of this, here is another relevant post from the Loosely Speaking Archives:

Life of the VA Fashionista

VA Fashionista Part 3: Use Your Retooled Wardrobe to Best Advantage When Traveling

VA Fashionista Part 2: Scrutinizing and Updating Your Wardrobe



What’s the status of one-way communication?

With social media in its apparent heyday, what happens to your print or enewsletter campaign? Or, for that matter, your blog and website? Are those still viable markeing and branding tools?



Building on your skills

It’s the time of year when we all do some self assessment and then look ahead to changes we want to make in the coming year.  Personally, it may be your work out routine that needs some recommitment. Professionally, it’s time to review your skills and make upgrades to your professional toolbox.

AZVAs_lg_badgeAZVAs introduces professional development classes for VAs.

As a part of the mission to connect VAs throughout the southwestern United States through peer-to-peer networking and educational opportunities, an ongoing series of classes taught by dynamic presenters in the industry is yours for the taking in 2010.

The Complimentary Consultation,
February 11, 2010, 6:00 pm Mountain Time

Enroll Now! http://www.looseends.net/contact.html#enroll

Effectively Conduct Your Complimentary Consultations & Overcome Objections presented by Patty Benton of The Marketing Train System Coaching Program.

Now that you have created your Marketing System and are funneling potential clients into Complimentary Consultations, how do you EFFECTIVELY conduct them and overcome the common objections? Do you struggle when you get a potential client on the phone, knowing how to keep control of the conversation, and turn them from potential into paying? (PS: You do NOT have to have attended the Marketing Train teleseminar to participate in this – we welcome all attendees who want to expand their knowledge for growing a business.)

Patty Benton, Certified Coach and Founder of the Marketing Train, is here to share with you the secrets to creating and maintaining control of your consultations from before the consultation begins, to signing the client. Not only that, but then she will model the strategies of how you can overcome objections and turn a higher percentage of your consultations into signed clients, all the while, setting and modeling your working relationship.

This webinar will be presented using GoToMeeting, and  is open to all VAs.  Limited enrollment of 14. Just $25.00.

Ensure your place in this class by signing up right away!

http://www.looseends.net/contact.html#enroll

Additional details are located here on the AZVAs FaceBook fan page.

Creating a Marketing Train System for 2010,
January 11, 10:00 a.m. U.S. Mountain Time

Do you want 2010 to be the year you grow your business? What if Patty Benton, Certified Coach and Founder of the Marketing Train, told you that with a marketing system in place, you could double to triple your business in this year? In 2009 – by implementing the Marketing Train System, even with several major life crisis’s ranging from the loss of her father, then her nanny of 2 years, her mother being ill, her own health issues, and other family issues – she TRIPLED her business by implementing this simple concept. Join Patty Benton on January 11, 2010 for a powerful 2 – hour marketing workshop, that will give you the foundations of implementing a solid marketing system that will take you from hodge-podge marketing, to a systematic marketing approach – that if you implement this strategic, easy system, will make amazing changes in your marketing!

This conference call seminar is open to all VAs for just $25.00! http://www.looseends.net/contact.html#enroll

Additional details are here on the AZVAs FaceBook fan page.

Patty_BentonMore on Patty Benton

Patty Benton runs a training program for new entrepreneurs interested in venturing into the virtual professional industry, that is affordable to all, training them how to set-up a solid foundation and successfully market their business. She is the founder and coach of the Marketing Train System – a unique, but profound and empowering marketing system. She has also written an e-book that takes virtual assistants through the process of setting up their business. Additionally, Patty is the owner of JERPAT Virtual Assistants and JERPAT Web Designs which provides affordable tele-seminar, administrative, and web design support to coaches and virtual professionals.

Please note: registration in these AZVAs classes is non-refundable but may be transferred to another person in the event you cannot attend.

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AZVAs is a business organization which fosters networking and professional growth opportunities for Virtual Assistants practicing in through out the US southwest. Both free and fee-based activities are offered, including events, publications, face-to-face and virtual networking, and educational activities. Prescott Arizona VAs Katie Baird, Loose Ends, and Tara Fort, Versatility, are its co-founders. Subscribe to  AZ VA Connections, the AZVAs newsletter, by sending an email request to ktcosmos@LooseEnds.net.



Managing the growth of your VA practice

Virtual Assistants in practice for a number of years usually reach a crossroads when their client load begins to challenge their energy and time limits. In talking with veterans in the industry, most eventually remodel their business plan taking it in one of the following directions, all of which take them out of personally providing day-to-day direct services:

a. build a virtual team

b. sub out the work

c. become a trainer or coach

Have you built up your practice successfully only to run into this dilemma? Where are you on that continuum? Let’s have a conversation about these and other options since, even if you’re just getting started, you’ll eventually face this dilemma and having a plan for that day will help you sleep at night!

And, speaking of professional development…

Meanwhile, if you are a VA in the Southwest, AZVAs is launching a new offering: classes on topics that have been requested as a result of our recent AZVAs Fall Retreat. First up on December 15, 2009,  is “Facebook Up Close and Personal,” presented by Andrea Kalli. For more info, or to register, go the the AZVAs event page here.

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Please Mind Your Manners

Virtual Assistant LifePlease bear with this veteran VA while she spouts off on some assaults on common courtesy she’s noted of late.

Lots of us who work in home offices find we have far fewer opportunities to attend meetings in public places these days. The proliferation of online meeting options has saved us time and money, enabling us to pop out to get a cup of coffee or let the dog out while participating with our colleagues in a virtual meeting room.

The convenience and relative newness of virtual meeting spaces is the reason that the protocols aren’t yet firmly in place. I’ll assume that the gaffes I’ve noticed are simply errors of inexperience. Let’s all try to remember that unless we have muted our microphone, everyone in the room will hear: your minor sniffles, heavy breathing, loud hachoos, the dog barking, your teenager’s raised voice, or the details of your toddler’s potty training session. I’ve even heard loud expletives (likely from someone else’s conversation when a participant is attending a meeting at a local coffee house) and detailed (need I specify unrelated?) conversations between couples.

The solution is simple: please mute yourself.

Most of us still get out and about occasionally, and it’s pleasant to spend some time in the company of colleagues now that our lives aren’t filled with such events. Networking and other live business meetings often take place in local restaurants. Let’s face it: organizers love to schedule these at restaurants who have space and are willing to host meetings at no charge or with no minimum purchase. Attendees, alas, don’t always recognize an obligation to the restaurant to at least purchase something!

Remember that you’re taking up precious seating in these eateries for anywhere from one to three hours. It’s not ok to just drink water, particularly if you brought your own! (Heaven forbid you think it is ok to bring your own brown bag salad or sandwich to a restaurant!) In fact, it’s probably not ok to just have a cup of tea or soda or coffee if you’re going to occupy your chair and table for more than thirty minutes. AND it’s not ok to schedule your gathering during the restaurant’s peak dining times when their regular (paying!) customers are coming in to dine.

Thank you for listening.

And, speaking of this, here are some related posts from the Loosely Speaking archives:

The execution of thank you notes: questions from readers

Online Meeting Rooms



Climate change and the 6 Americas

What do these things have in common?

1. failure to use a condom
2. volcanic eruptions
3. buying imported foods
4. the earth’s tilt
5. leaving the lights on when leaving a room
6. wildfires
7. running unnecessary errands in your car

Though some are natural events and others intentional/unintentional human activities, all can engender consequences which contribute to climate change.

bad-300-250Whether or not you believe climate change is happening, and regardless of your stance on this subject as  policitically polarizing (or not),  here are some data, courtesy of the World Resources Institute’s Sustainability House graph:

  • 13.5% of greenhouse gas emissions are transportation related
  • Another 13.5% comes from agricultural activities
  • 24.6% of these emissions are from electricity and heat
  • 10.4% are industrial
  • 18.2% are related to changes in land use

Yale’s recent project Global Warming’s 6 Americas 2009: An Audience Segmentation Analysis determined that we are extremely segmented in our beliefs and understanding of this issue. The project determined that we can be divided into 6 separate Americas based on our perceptions of the reality/unreality and extent of this problem and regarding whether individual change or national policy is the solution. Reading the report is a good place to start in deciding where you fall on this 6 Americas continuum.

What can an individual do about climate change?

And, by the way, where do I get off discussing this subject in a non-political blog?

8 years as a middle school science teacher prior to my present career has, I hope, informed some of the household practices we have always adhered to: no paper towels or plates, no tissues (we use cloth hankies), no disposable diapers, and composting wherever we have lived.

You’re probably already doing what you think you need to do but if you have questions, you could just spend an afternoon with my husband, Don, the resident energy czar. If you can’t track him down (he is probably checking our water barrels or installing more weatherstripping), just follow some of these principles at work and home:

  • Teach your friends and family that in your home, you practice the good old 3 Rs: Reduce, Reuse, Recycle
  • Update your appliances so that they have earned Energy Star ratings
  • Turn off your computer when not in use
  • Seal and insulate your home
  • Use water efficiently in and around your home
  • Monitor your tire pressure

As for me, I am NOT an expert and I am NOT an activist, just a person from one of those 6 Americas who today  lives and works in a house on a well, with a low water use washing machine and a hybrid vehicle in the driveway. And a person who tries not to be wasteful but who probably is in many unacknowledged ways. For instance:

All of us entrepreneur types go to meetings at places like coffeehouses: do we bring our own coffee mug along?

We stay in touch with our clients and colleagues on computers that are likely ALWAYS on: is that necessary?

Learning more

Here is more information if you’re ready to change some personal habits this year, or if you concluded this problem is larger than what changes in personal habits can accomplish:
Climate Change Communication
Do Personal Changes Matter? Yes Yes Yes
Clean, Green and Fair to Everyone
Taking Personal Responsibility for Climate Change
Creating a Personal Plan for Climate Change Part 2: Taking Political Action

And speaking of that, here are some related posts from the Loosely Speaking archives:

58 Hankies: Going Green in the Home Office
Best of Blog Action Day 2008
Blog Action Day 2008
Pick Your Issue and Drive it Home (Blog Action Day 2007)



Your blog’s role in your professional visibility

  • Monday, October 12, 2009 at 11:11 am //
  • By: ktcosmos //
  • Category: Blogging

Ever wonder where blogging is headed now that social media web sites have become mainstream tools?

If you’ve decided that blogs are so 2008, think again.

I just watched a great 8-part video series on Build a Better Blog, presented by Denise Wakeman of “The Blog Squad” fame. The series is called 5 Tactics for Small Business Blog Success.

Check it out!

Speaking of this, here are some earlier posts from the Loosely Speaking Archives:



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