Testimonials. Does your site include them? Today they seem to be a standard, if a little hackneyed, part of every website. That got me wondering about fresh approaches to using testimonials and endorsements. Here are two good references on writing and asking for testimonials, courtesy of Google: www.internetbusinesscoach.net. Meanwhile, I’m interested in hearing from you about original approaches to use of testimonials, whether in where and how they’re displayed or their actual content.