Archive for the ‘Business Strategies/Perspectives’ Category

Finding Opportunity in Uncertainty

Monday, July 21st, 2008

In economically uncertain times, your business can prosper as long as you perceive this challenge as the opportunity it really is. Though you may stumble, your solution lies in devising a strategy, just like you did when you wrote your original business plan. (You did that, right?!)
Let’s say you’ve cultivated a new, [...]

Break Open a New Market

Thursday, May 29th, 2008

Specializing was the trend of the past five years in the Virtual Assistance Industry. Most of us start as generalists and then progress to narrowing down the industries we prefer to serve as well as the services we wish to offer.
It makes sense on many levels: honing your skills, having to stay current in [...]

Words of wisdom

Friday, May 23rd, 2008

I’m thinking about opening up a new niche providing VA services to people in the baseball world, such as agents and professional players. As I think about going after a market I have never served before, I have a little anxiety and know I have more to learn about this segment’s specific needs. (Just [...]

The execution of thank you notes: questions from readers

Tuesday, May 13th, 2008

This topic must be incredibly beguiling since so many people are searching for help with it. That, or simply very confusing and/or seasonal … grad and wedding season is upon us!
Here are a few questions I have received on the art of expressing thanks after publishing some other posts on the subject:
Question: Is it appropriate [...]

Thank you one and all: giving credit where credit’s due

Thursday, May 8th, 2008

A great way to be memorable (beyond your expertise in your area) is to be known as one who conducts relationships with grace and humility. That is, one who acknowledges others and gives thanks with deep sincerity. You create goodwill AND a good name for yourself.
The thank you note is one form of acknowledgment, but [...]

Equipping Your VA Office: Utilities (Part 6)

Tuesday, March 4th, 2008

To connect with all your clients, you need reliable phone and internet service. Yes these are called “Technology,” but they are also services you have to pay for evey month, like gas and electricity, so I have grouped discussion of them together as your “utilities.”
Let’s take phones first.
You may use a landline, your cell phone, [...]