With social media in its apparent heyday, what happens to your print or enewsletter campaign? Or, for that matter, your blog and website? Are those still viable markeing and branding tools?

Virtual Assistants in practice for a number of years usually reach a crossroads when their client load begins to challenge their energy and time limits. In talking with veterans in the industry, most eventually remodel their business plan taking it in one of the following directions, all of which take them out of personally providing [...]

Please bear with this veteran VA while she spouts off on some assaults on common courtesy she’s noted of late.
Lots of us who work in home offices find we have far fewer opportunities to attend meetings in public places these days. The proliferation of online meeting options has saved us time and money, enabling us [...]

What do these things have in common?
1. failure to use a condom
2. volcanic eruptions
3. buying imported foods
4. the earth’s tilt
5. leaving the lights on when leaving a room
6. wildfires
7. running unnecessary errands in your car
Though some are natural events and others intentional/unintentional human activities, all can engender consequences which contribute to climate change.
Whether or not [...]

There are many scenarios that can derail your well-oiled SOHO operation. These’ll getcha, just like a change up in baseball. And next thing you know, you’re out.
Kids home for the summer or holidays. New baby. New pet. Extended visit from family or other house guests. Illness or death. Adult Child returns to the nest (that [...]

Here’s a list of things to do now, if you are in a work slowdown, so that when things pick up again you’ll be ready!
1. Recommit to your core services
It’s easy to get off track when you are slow. Requests for charitable work or even paid projects that lie outside the area you love to work [...]

Whew and Wow. Our AZVAs Fall Retreat in Phoenix was a terrific success. In fact, it appears that the genesis of many new projects and collaborations has already begun.
Format
The format allowed for both education and unlimited opportunities for networking. Our small contingent of Arizona VAs hopped on board and embraced our attempt to give them [...]

Independent contractors typically let their credentials, satisfied clients, brochures and web sites speak for them. Unlike prospective employees who must have a polished and current resumé at the ready at all times, the self employed sector is rarely asked for a curriculum vitae or resumé.
Recently I had a conversation with a resumé expert (who will [...]

Swagger. Bravado. Chutzpah.
If you’re an athlete, you’re expected to have that and more.
But when you own your business, or dream of doing, you need your game to have a dose of those qualities but not so much that you’re projecting aggressive arrogance.
If you’re a female executive, add that other balancing act, appropriate assertiveness [...]

Here’s a great opportunity to listen in on a conversation on web development and SEO between myself and colleague Jeannine Clontz, owner of Accurate Business Services and VABizCoach. Jeannine hosts monthly “Elite Virtual Assistance Insiders calls,” and I asked her to share information on this one and a few scheduled over the next few months.
Jeannine [...]