Social Media sites have been heralded as the latest and best way to network and establish your brand. When you’re your own boss, your time is your own and without someone peering over your shoulder, you can Tweet/Plurk/Flickr/Facebook/LinkedIn your day away if you like.

Just how many minutes a day can you justify without cutting into your workload? Or, if you have employees, can you afford to have your people Tweeting on the clock when a fair amount of their networking is personal and may possibly introduce security and data leak issues?

Web Pro News has published a piece today by Chris Crum on this subject: “Is Social Media Good or Bad for Business?”

Speaking of this, here are other related posts from the Loosely Speaking Archives:

Unintended Outcomes (of Social Media)
From Bulletin Boards to Brightkite: How we stay in touch
Loopt, Brightkite Invites: I’m Confused!?
Tapping the Power of LinkedIn